Media Case Study: Chip - Peri Peri Sauce

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Chip - Peri Peri Sauce:

Synopize of Video : In the video the main rapper called Chipmunk but is now known as Chip whom has been receiving a lot of negative comments from other rapper in there videos because of how he went from Grime music to Pop music back to Grime. In this video he decides to reply to to the negative comments of a rapper called "Yungen" whom 'attacked' Chip in a diss track. In which he stated that Chip is a liar and hes isnt about the life of a Grime artist. In this video Chip makes explcit that he is too hot to handle which is why the song is called peri peri which is a reference to the sauce in Nando's.

Representation of Star : Chip is with his Crew at a Nandos whilst him and his crew eat he is replying to Yungen. The fact that he is at Nandos creates a mocking image to the video with a hint of Yungen not being on the level of Chip in his personal ideolgy. 

Camera Angles: 

Meduim Shot

Low Shot

Birds eye

Close up

Left to Right Pan

Up to Down Pan

Extreme Close Up

Lip syncing: During this video the artist is lip syncing so the music is most probably coming from the behind him so the music and audio that's being played over this is a effective of being able to allow the artist to show more facial expression in the video.

Editing : 

Graphics

Fast Paced Cutting

Lighter Camera Tone

Lots of Small Clips Bundled Together

Extra : The useages of SFX are the fade in at the start of the video and the logo aswell. Also the constant fast paced cuts aswell.

Ideas: 

closes ups of the artist to show there emotion and passion for the music.

Shots of the crew having fun

Mocking undertone

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