Media Case Study: Drake - Started From The Bottom

Drake - Started From The Bottom:

Synopize of Video : In the video the main rapper is called Drake whos real name is Aubrey Drake Graham, born in Toronto Canda. The main idea behind the video is to make explict the upbringing the rapper had a how hard it was for him. But, no matter the odds he rose through them and go to the top of the food chain.

Representation of Star : Drake's life is shown in flashbacks as he is working at a store in one shot and driving Bentleys and partying in mansions in the others. This is create a visual image for the audience to show how hard he worked and where he came from. 

Camera Angles: 

Meduim Shot

Low Shot

Birds eye

Close up

Left to Right Pan

Up to Down Pan

Extreme Close Up

Extreme Distance Shot

Lip syncing: During this video the artist is lip syncing so the music is most probably coming from the behind him so the music and audio that's being played over this is a effective of being able to allow the artist to show more facial expression in the video. Also this create a idea of Drake reaching out to the viewers as a aim of his video is to inspire people to work hard and get to the top of their respected food chains.

Editing : 

Song Audio and Voice Audio

Fast Paced Cutting

Flashbacks

Lots of Small Clips Bundled Together

Fake Snow

Confenti

Fake Store backgroud noise

Extra : The useages of SFX are the fake snow in the bentley scene which is suppose to show how cold Canda is and the harshness of Drakes childhood as he had to suffer that weather. But it can also be seen as a showing of wealth and power as Drake gets what he wants.

Ideas: 

The overall idea of inspring the audience